Key Features

• IN THIS PACK - 12 oz of Black Rifle Coffee Coffee or Die medium roast ground coffee, pre-ground to a versatile consistency and ready to brew the moment you open the bag. Load it straight into your drip machine, pour-over, French press, AeroPress, or cold brew maker - no grinder required. You get rich milk chocolate and toasted walnut in a smooth, satisfying medium roast every time you brew. A bag this size makes roughly 16 cups of coffee.
• PREMIUM MEDIUM ROAST, 100% ARABICA - Coffee or Die is crafted from premium Colombian and Brazilian Arabica beans and roasted in small batches in the USA on Black Rifle's 1-to-10 roast scale, dialed in to bring out a chocolatey aroma and a medium-bodied and smooth cup with balanced, low acidity and none of the harsh, burnt bitterness. Sourced from trusted farms in the world's top growing regions and roasted fresh, every batch delivers consistent, high-quality flavor in every cup.
• FLAVOR PROFILE - Coffee or Die is a Colombian and Brazilian medium roast built around a chocolatey aroma. Expect rich milk chocolate and toasted walnut, drinking medium-bodied and smooth with balanced, low acidity and a buttery finish. Enjoy it black to taste every layer, or add cream and sugar - it holds its character across drip, pour-over, French press, and cold brew. A fan-favorite medium roast featuring Ben Franklin's historic 1754 rattlesnake woodcut.
• SEALED FOR FRESHNESS - Roasted in the USA and sealed in a foil-lined bag to lock in flavor, aroma, and essential oils until you brew, so every scoop tastes fresh from the first cup to the last. Store it sealed in a cool, dry place away from heat and light, and it's ready for your drip machine, pour-over, French press, AeroPress, or cold brew maker whenever you are. The bag is recyclable in communities where accepted for great coffee with less waste.
• VETERAN FOUNDED & AMERICAN MADE - Black Rifle Coffee was founded in 2014 by Green Beret veteran Evan Hafer and is proudly veteran-owned, with every batch roasted right here in the USA. A portion of every purchase goes to support veterans, active-duty military, law enforcement, and first responders through hiring, donations, and advocacy for the causes that serve them. When you drink Black Rifle, you're backing great coffee and the people who serve.

Specifications