The New and Improved SmrtMugg Go v2 is a heated travel mug for people on the go. It's simplistic design is great for what it's designed for, keeping your coffee at the perfect, drinkable temperature. It's designed to keep your coffee in the "Goldilocks Zone" of temperature, where your coffee tastes the best. It's designed to quickly cool hot coffee, and then keep it in this perfect, drinkable temperature zone of approx. 131°F (55°C) for about 90 minutes, plenty of time to finish your drink and enjoy every sip. The SmrtMugg Go is our most straightforward product ever. It's got 1 button. Hold it down to turn on the heat. It will keep your coffee at 131°F (55°C). Hold it down again to turn the mug off. Tap the button once to display current temperature inside the mug in Celsius. Tap again to display current temperature in Fahrenheit. And tap the button a third time to display remaining battery life. From a full charge it will keep your coffee at the perfect drinking temperature for at least 90 minutes. With other mugs, the quality of each sip diminishes, as each sip is always a little colder than the last. This is no longer and issue with the SmrtMugg Go as each sip will be at the ideal drinking temperature. The SmrtMugg Go is also capable of keeping your drink warm all day during desktop use, if you start with a full charge and keep the magnetic power cord attached . The SmrtMugg Go is easy to clean (hand wash only) and once it's clean and dried, simply pop the innovative magnetic charging cord onto the mug and it'll be ready to use again in no time. The SmrtMugg Go is designed to be super simple, yet ultra-reliable. It's also one of the most affordable battery powered heated mugs on the market. We hope you enjoy your SmrtMugg Go. Great Coffee at the Perfect Temperature for a wonderful way to start your day!